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R L Polk & Company, based in Southfield, Michigan, is a privately held company that provides clients with automotive information and marketing services. The firm serves organizations across the automotive manufacturing, retail, automotive aftermarket, insurance, finance, media, advertising, market research, and government sectors. Employing the firm's information, businesses can identify trends, build customer loyalty programs, evaluate and optimize marketing campaigns, identify new markets, manage inventories, manage warranty costs, manage recall campaigns, and increase revenue. R L Polk & Company has collected information on 50 million Class 2 - 8 commercial vehicles in North America. The firm provides law enforcement and other government agencies with software, databases, and information processing services. The company produces a variety of motor vehicle title and registration manuals. Customized new vehicle registration reports allow businesses to identify market trends and sales opportunities. Used vehicle registration reports support inventory management and acquisition processes. The firm also provides clients with demographic, Chinese passenger vehicle registration, and other data. R L Polk & Company maintains additionaloffices across North America, Europe, and Asia.
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